“I’ve done stories about mommy and me pole dancing classes all the way to the city council that refused to do the Pledge of Allegiance because it was too divisive,” he said. ![]() “So I decided to start doing hot topics of the day, the week,” he said. “When I started off, it was going to be hardcore politics – and I realized everybody does that and that would be boring,” Messina said. In addition to his expertise in technology consulting for businesses, he is active in the Santa Clarita Valley community, serving as a board member for the William S. Messina has spent more than 30 years in the technology industry, and now runs his own business consulting firm, Wildcat Business Group. “And then when that idea failed, I found Messina in the hallway trying to figure out how to plug in a USB port and figured, ‘What the heck?’” “I thought to myself, ‘Why not give the hour to intelligent political dialogue?’” Jellings said, in an interview. time slot opened up, Jellings briefly considered allowing dead air for an hour, but later thought the better of it. His KHTS roots stretch back to January 2010, when he filled in for KHTS radio show host Fred Arnold. Messina’s show broadcasts from KHTS AM-1220 studios in Canyon Country, but it’s syndicated to Riverside, Orange and San Bernardino counties, as well as near the New York-Vermont border, Philadelphia and Santa Barbara. The list was chosen on the following grounds, according to PolitiChicks website: intelligence, courage, passion, sense of humor and looks. The PolitiChicks blog is authored by independent, accomplished conservative women, according to their website. “Thanks you so much PolitiChick ladies for the honor of making your list in two places,” Messina said. The list is compiled each year by the women of PolitiChicks. I’m going to bring things to your attention.” But at the end of the day, they don’t want to go where the audience doesn’t want to go.Santa Clarita’s own Joe Messina has made the top-10 list of “hottest” conservative radio hosts – a list that’s topped by Rush Limbaugh in the No. They say to the audience, “We share a set of values, we share a set of principles, and I’m going to apply those principles to issues you may not have heard about. As much as many see conservative media as hosts who are puppeteers dragging their audience around, it’s kind of the other way around-hosts are afraid to lose the audience. What it comes down to is that they realize after a while that the audience drives this as much as the host does. Then they’d get callers who’s say, “What happened to you? When did you sell out?” Some of the hosts then lost their jobs. They were rock-ribbed conservatives, some of them institutions of their markets, and they were saying this guy is not one of us, that he’s not a conservative, that he’s morally bankrupt. ![]() We saw this in Donald Trump in 2016, when you had hosts who said they were anti-Trump. ![]() The audiences are going to change the dial. So it’s kind of natural that hosts would be asking questions or raising doubts about COVID-19 and what the authorities are saying, because it fits so seamlessly with what this medium has done for 30 years. That matters for COVID-19, because who is telling people to get vaccinated? It’s the government, it is medical authorities, it’s people at the CDC, it’s highly educated elites. In short, it’s what they view as like cultural elites, people from the two coasts who sneer at the heartland and look down on it. It is universities and bastions of intellectualism. Who are the villains? In a lot of cases, they come from what talk radio has long called the “liberal establishment,” and that is the Democratic Party. 1 hero in conservative media is the host: the guy who’s going to defend your values, who’s going to fight for you against people who you think are scorning you. I like to portray conservative media as a soap opera geared toward men, which means there have to be heroes and villains.
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